Privacy Policy

The Style Typology
thestyletypology.com

Who We Are

The Style Typology is a strategic color analysis firm founded by Virginia Schobel.

Website: https://thestyletypology.com
Contact: hello@thestyletypology.com

This Privacy Policy explains how we collect, use, and protect your information when you visit our website, purchase services, join our waitlist, or participate in research.

Information We Collect

We collect only the information necessary to deliver services, communicate clearly, and improve the website.

A. Information You Provide Directly

You may provide:

  • Name
  • Email address
  • Intake form responses
  • Uploaded photographs (for color analysis)
  • Scheduling information
  • Payment information (processed through Stripe)
  • Optional research responses

B. Automatically Collected Information

When you visit the website, certain information may be collected automatically:

  • IP address
  • Browser type
  • Device type
  • Pages visited
  • Time spent on pages
  • Referring website

This data may be collected through cookies and analytics tools.

How We Use Your Information

Your information is used only for legitimate business purposes:

  • To deliver your ColorAxis Report
  • To conduct virtual or in-person color analysis
  • To schedule appointments
  • To process payments
  • To send requested emails or updates
  • To improve website performance
  • To conduct optional research (if you consent)

We do not sell or rent your personal data.

Service Providers

We use trusted third-party providers to operate our business. These providers process data only as necessary to perform their services.

These may include:

  • Stripe (secure payment processing)
  • MailerLite (email marketing and waitlist management)
  • Calendly (appointment scheduling)
  • Website hosting and security providers
  • Spam detection services
  • Pinterest (marketing analytics and ad performance tracking)

These providers are responsible for protecting data according to their own privacy policies.

Payments

All payments are processed securely through Stripe.

We do not store your full credit card information on our servers.

Stripe’s privacy policy governs how payment data is handled on their platform.

Email Communications

If you join our waitlist, download materials, or subscribe to updates, your email address will be stored through MailerLite.

You may unsubscribe at any time using the link provided in emails.

Virtual Color Analysis & Photo Submissions

If you submit photographs for analysis:

  • Images are used solely for your color determination.
  • Images are stored securely.
  • Images are not shared publicly without explicit written permission.
  • You may request deletion of your images at any time unless required for administrative or legal purposes.

Please avoid submitting images with embedded location data (EXIF GPS).

In-Person Services

For in-person draping sessions:

  • Intake and analysis records are retained for reference and report preparation.
  • No photographs are shared publicly without written consent.

Research Participation

The Style Typology may conduct ongoing research related to:

  • Color perception
  • Cognitive preferences
  • Personality patterns
  • Style behavior

Participation in research is strictly optional.

If you opt in:

  • Your data may be analyzed in aggregated or anonymized form.
  • No personally identifiable information will be published.
  • You may withdraw consent at any time by contacting hello@thestyletypology.com.

Research participation does not affect your color determination.

Cookies

We use cookies for functionality, analytics, and marketing.

A. Functional Cookies

These allow the website to operate properly, including:

  • Login functionality
  • Comment saving
  • Security monitoring

B. Analytics Cookies

We may use analytics tools to understand how visitors use the website. This may include information about pages viewed, time spent, and device type.

C. Marketing Cookies

We use the Pinterest Tag to measure advertising effectiveness and website engagement. Pinterest may collect information about your interaction with our site.

When you first visit the website, you will be presented with a cookie banner allowing you to manage non-essential cookies. You may adjust your preferences at any time through your browser settings.

Embedded Content

Articles on this site may include embedded content (videos, images, etc.).

Embedded content behaves as if you visited the originating website and may collect data according to that platform’s privacy policy.

Data Retention

We retain personal data only as long as necessary to:

  • Deliver services
  • Comply with legal obligations
  • Maintain accurate business records

You may request deletion of your personal data at any time unless retention is legally required.

Your Rights

Depending on your jurisdiction, you may have the right to:

  • Request access to your personal data
  • Request correction
  • Request deletion
  • Withdraw consent for marketing
  • Request a copy of stored data

To exercise your rights, email hello@thestyletypology.com.

Data Security

We implement reasonable administrative and technical safeguards to protect your information.

However, no method of internet transmission is completely secure.

Children’s Privacy

This website is not directed to individuals under the age of 18.

We do not knowingly collect data from minors.

Changes to This Policy

We may update this Privacy Policy as needed to reflect changes in services, legal requirements, or website functionality.

The “Last Updated” date will reflect the most recent revision.

This Privacy Policy was last updated on February 23, 2026.