Meet Virginia

Many women come to me after trying every style system out there—color seasons, capsules, quizzes—and still feel like something isn’t clicking. They’re smart, thoughtful, and capable, but style advice often makes them feel like their natural way of thinking is wrong. Maybe they’ve been told they’re “too analytical,” “too detailed,” or “not creative enough.” Underneath it all, they just want to feel confident and seen without having to change who they are.

My own journey started the same way. I spent years working in data-driven research after stepping away from a neuroscience PhD, and I’ve always loved logic, clarity, and proof. When an injury gave me time to explore color and style, I realized that what was missing in most systems wasn’t information—it was understanding. I wanted to know why certain ideas made sense to some people and not to others, and how personality shapes the way we each approach style discovery.

That curiosity became The Style Typology: a research-based, personality-informed approach to color and style. I help women recognize how their unique strengths—whether analytical, creative, structured, or free-spirited—shape their process. Together, we build a framework that feels natural, logical, and deeply personal. The result isn’t just knowing your best colors; it’s finally feeling at ease and confident in how you see yourself.